Who Are These Lapsed Comics iPad Readers Anyway?

Who Are These Lapsed Comics iPad Readers Anyway?: "Digital comics have been big news for a while, but the iPad is be the current big dog getting the attention, with even DC Comics—traditionally the least tech-friendly major publisher—jumping into the fray with their app. Retailers fret about losing customers. Publishers dream of getting new readers, or at least getting some lapsed ones back."