Tuesday, September 09, 2008

David Granger: Esquire 75th Anniversary Cover 'a Beginning' - mediabistro.com: FishbowlNY

David Granger: <I>Esquire</I> 75th Anniversary Cover 'a Beginning' - mediabistro.com: FishbowlNY: "After months of anticipation, Esquire unveiled its 75th anniversary issue — complete with E Ink technology on the cover — this morning at Borders in Columbus Circle. In a cutout on the front, the words 'The 21st Century Begins Now' blink in various configuration.

Kevin O'Malley, Esquire's vice president and publisher, introduced the magazine. In the span of his five minute speech, he called it 'a milestone,' a 'game changer,' and a 'new and truly revolutionary idea for magazines' whose 'impact will resonate' throughout the industry. We were impressed."


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