Apple yields to NBC Universal on price, packaging | News - Digital Media - CNET News

Apple yields to NBC Universal on price, packaging | News - Digital Media - CNET News: "To get TV shows from NBC Universal back on iTunes, Apple yielded to some demands on pricing and packaging made by the media conglomerate, NBC executives said Tuesday.

Apple CEO Steve Jobs announced at the company's 'Let's Rock' press event on Tuesday that NBC shows such as 30 Rock and The Office would return to iTunes a year after the entertainment company pulled out of iTunes.

Examples of how NBC can set its own prices on some shows came after the event. NBC announced that it would offer some catalog titles for 99 cents rather than the traditional $1.99 that Apple charges for TV downloads."