YouTube Unveils Video Ad Strategy - TVWeek - News

YouTube Unveils Video Ad Strategy - TVWeek - News: "Google on Tuesday announced it will be implementing a new kind of video ad on YouTube, the New York Times reported.

Fifteen seconds after a user begins watching a video on the site, an ad will form an overlay on the bottom fifth of the screen. The user can either choose to wait 10 seconds for the ad to disappear or close it immediately.

If a user clicks on the ad, the original video will stop and the advertisement will play. When the ad is over or a user closes it, the video will begin playing at the point where it was stopped.

“What we have come up with is a user-controlled ad format that is engaging,” said Eileen Naughton, Google’s director for media platforms, in the New York Times."

I think that "engaging" is a typo... sounds "enraging" to me!