Time Inc.'s new made-to-order magazine lets readers tailor content - Yahoo! Canada Finance

Time Inc.'s new made-to-order magazine lets readers tailor content - Yahoo! Canada Finance: "Time Inc. is experimenting with a customized magazine that combines reader-selected sections from eight publications as it tries to mimic in printed form the personalized news feeds that have become popular on the Internet.

Called 'mine,' the five-issue, 10-week experiment also aligns readers with the branding message that its sole advertising partner, Toyota Motor Corp., has for its new Lexus 2010 RX sport utility vehicle: It's as customizable as the magazine carrying its ads."