Tuesday, September 02, 2008

TVLand deemphasizing nostalgia - WSJ

WSJ.com: "Viacom Inc.'s TV Land cable network is set to announce a new programming strategy this week -- scaling back its traditional emphasis on nostalgia in pursuit of younger viewers.

The new programming plan, which the network plans to present to advertisers this week, will more than triple the number of hours of original programming on TV Land's prime-time schedule. By the end of 2009, TV Land -- which has for years served baby boomers a diet heavy with shows from their youth -- wants to fill half its prime-time lineup with original programming..."

I hate when cable networks do this. I love watching the old shows on TV Land.


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