Tracing the Pattern of ‘Fringe’ Promos - TVWeek - News

Tracing the Pattern of ‘Fringe’ Promos - TVWeek - News: "The marketing for “Fringe” continues to live up to the show’s name.

Fox began its promotion of J.J. Abrams’ new drama in May, when—in addition to running spots on its own air—it staged a number of attention-getting stunts in conjunction with the network’s upfront presentation in New York. Among the efforts: Importing cows into the middle of Manhattan."