A Network to Make an Environmental Point - NYTimes.com

Advertising - A Network to Make an Environmental Point - NYTimes.com: "On Wednesday, Discovery will introduce Planet Green, a new cable brand promoted as the first 24-hour channel dedicated to eco-friendly living. It is the highest-profile cable channel introduction of the year, and an equally risky one. By wrapping itself in the planet, Discovery is betting that “eco-tainment” will appeal to viewers.

Planet Green will replace the Discovery Home Channel in more than 50 million homes. Eyeing the public’s increased interest in environmental issues, Discovery is confident that it can attract more viewers with green-themed programming."