Users Demand Expertise at How-To Web Sites - New York Times

Users Demand Expertise at How-To Web Sites - New York Times: "Quamut is the latest brand to capitalize on what company executives said is a growing disinclination among Web users for amateur how-to advice. Whether that distaste can support a departure from Barnes & Noble’s core business is a question investors will be considering.

“I think it’s an interesting experiment,” said Sameet Sinha, an Internet analyst with the JMP Group, an investment firm. “But Quamut will have to show up very well in searches, and doing that will not be easy.”

Quamut differentiates itself from the long list of how-to sites like eHow, HowStuffWorks.com and, to a lesser degree, About.com (which is owned by The New York Times Company), with a somewhat novel twist: selling downloadable documents of its otherwise free content."