Monday, December 10, 2007

The ’60s as the Good Old Days - New York Times

The ’60s as the Good Old Days - New York Times: "IF you remember the ’60s, as a popular saying goes, you probably weren’t there. No matter. Madison Avenue is taking you back with a skein of campaigns celebrating sights and sounds of the decade. The ads are filled with images like Volkswagen buses festooned with groovy graffiti, daisies and other power flowers, peace signs, psychedelic drawings in DayGlo colors and hair, long beautiful hair, shining, gleaming, streaming, flaxen, waxen (to quote a lyric from the era). Music, too, is being used to invoke the 1960s. Commercials on television, radio and the Internet play tunes like “Daydream” by the Lovin’ Spoonful (1966), “Gimme Some Lovin’ ” by the Spencer Davis Group (1967) and “On the Road Again” by Canned Heat (1968). "


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