Tuesday, April 24, 2007

New Coca Cola Ad

From VeryShortList.com: "We never thought Jack White would continue the usually cringe-inducing tradition of rock stars making TV commercials — remember the what-was-he-thinking Victoria’s Secret spot from Bob Dylan? — but in this Coke ad he transforms what could be a depressing sell-out moment into something fresh and entrancing.

Only shown overseas, the ad is now a YouTube treasure. It features a stomping, poppy White jingle that’s as instantly likable as the Turtles’ “Happy Together.” As the song rockets along, a young woman walks through a rainbow world where everyone leaves behind an image of himself or herself — it’s like a film shot by Eadweard Muybridge and edited by Michel Gondry. (In fact, it was directed by Nagi Noda.)"


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