The SILLY Season: After Super Sunday and before March Madness, there's February Sweeps | ajc.com

The SILLY Season: After Super Sunday and before March Madness, there's February Sweeps | ajc.com: "this is the month on TV when guest stars show up in the unlikeliest places; the word 'special' takes on a whole new meaning (critically injured ABC anchorman Bob Woodruff finally returns to the airwaves), and weird story lines break out all over —- like hip-hop queen Mary J. Blige as a high school cheerleading coach on the saccharine-sweet 'Ghost Whisperer.'

The experts call it February Sweeps, the four-week period when the networks pull out all the stops to try to boost their ratings (and ad dollars). We call it the 'What the Heck Are Three 6 Mafia Doing on a Game Show?' silly season."