NYT: Cartoonish violence marks Super Bowl ads
Super Bowl Ads of Cartoonish Violence - Stuart Elliott in New York Times (I noticed this trend too): "More than a dozen spots celebrated violence in an exaggerated, cartoonlike vein that was intended to be humorous, but often came across as cruel or callous.
For instance, in a commercial for Bud Light beer, sold by Anheuser-Busch, one man beat the other at a game of rock, paper, scissors by throwing a rock at his opponent’s head.
In another Bud Light spot, face-slapping replaced fist-bumping as the cool way for people to show affection for one another. In a FedEx commercial, set on the moon, an astronaut was wiped out by a meteor. In a spot for Snickers candy, sold by Mars, two co-workers sought to prove their masculinity by tearing off patches of chest hair."
There's a lot of multimedia regarding the Super Bowl ads at the nytimes.com site.
0 Comments:
Post a Comment
Subscribe to Post Comments [Atom]
<< Home