AppleInsider | Publishers justify $13-$15 e-book prices for Apple iPad

AppleInsider | Publishers justify $13-$15 e-book prices for Apple iPad: "After the introduction of the iPad gave publishers leverage to raise e-book prices on the Amazon Kindle, a new report states that consumers have 'unrealistic expectations' about how low e-book prices should be.

This week, The New York Times provided a breakdown on the economics of producing a book from the publisher's perspective. It noted that while printing costs go away when a book is reproduced in an electronic format, a number of expenses remain, including royalties and marketing."