The Media Equation - A Talk Magazine Party That Presaged the Decline - NYTimes.com

The Media Equation - A Talk Magazine Party That Presaged the Decline - NYTimes.com: "Magazines are on pace to book little more than half of the advertising pages that the industry did 10 years ago, and dozens of longtime titles have disappeared. The last big magazine introduction — Portfolio at Cond�Nast Publications — flamed out this spring after two years at a cost of more than $80 million. Now even Cond�Nast Publications, the world headquarters of printed luxury, has brought in the bean counters from McKinsey with an eye toward further cuts. There may never be another large magazine launch ever, and certainly not one that was accompanied by the fanfare of Talk."