NPR Is Enhancing Its Web Site - NYTimes.com

NPR Is Enhancing Its Web Site - NYTimes.com: "NPR, the public radio network, is introducing a revamped NPR.org this week, giving users what its executives say is an easier-to-navigate Web site that emphasizes written reporting over audio reports.

It is part of a digital expansion, branded with the new tagline “Always On,” that will include several mobile applications to be available late this summer.

The changes are meant to raise the level of NPR’s journalism and journalistic output, and to make public radio more widely available, not just on local stations but on any format consumers might want, said Vivian Schiller, NPR’s president and chief executive.

“We are a news content organization, not just a radio organization,” Ms. Schiller said."