Pressure Builds on Apple to Keep Its Market Lead - NYTimes.com

Pressure Builds on Apple to Keep Its Market Lead - NYTimes.com: "At its annual Worldwide Developers Conference, which begins here on Monday, Apple executives will try to sustain that magic, using what has become one of their highest-profile events of the year.

It will not be easy. While he is fond of surprises, Steven P. Jobs, Apple’s chief executive, whose personal star power has been known to amplify the company’s message, is not likely to be there. The company says it continues to expect his return from medical leave at the end of the month.

Apple must also meet sky-high and perhaps unrealistic expectations from enthusiasts and analysts, and it is just as likely to draw attention for what it does not unveil as for what it does."