Searching for Value in Ludicrous Ideas - Allison Arieff Blog - NYTimes.com

Searching for Value in Ludicrous Ideas - Allison Arieff Blog - NYTimes.com: "This is a relentless age we’re living in, a time when innovative solutions — or any solutions, for that matter — to our seemingly infinite problems seem in short supply.

So how do we come up with new ideas? How do we learn to think outside of normal parameters? Are the processes in place for doing so flawed? Do we rely too much on computer models? On consultants? On big-idea gurus lauding the merits of tribes and crowds or of starfish and spiders? On Twitter?"