Sci Fi Channel Aims to Shed Geeky Image With New Name - TVWeek - News

Sci Fi Channel Aims to Shed Geeky Image With New Name - TVWeek - News: "In some universe, the name “Syfy” is less geeky than the name “Sci Fi.” Dave Howe, president of the Sci Fi Channel, is betting it’s this one.

To that end, the 16-year-old network—owned by NBC Universal—plans to announce that Syfy is its new name March 16 at its upfront presentation to advertisers in New York."

The latest idiotic move by a cable channel to destroy its niche.