Wednesday, March 25, 2009

Christian Book Expo Attracts Few Customers - PW

Missed Connection: Christian Book Expo Attracts Few Customers - 3/23/2009 10:16:00 AM - Publishers Weekly: "Stacks of unsold books and glum publishers stood for three days inside the cavernous Dallas Convention Center this past weekend at the Christian Book Expo, a first-of-its-kind event designed to connect publishers and authors directly with readers in the evangelical Christian market. Only problem was there were few readers to connect with, despite the show’s location in Dallas, the buckle of the Bible Belt and a top market for Christian publishers. The show, sponsored by the Evangelical Christian Publishers Association, attracted 1,500 consumer attendees; it had hoped for 15,000-20,000."


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