Friday, February 20, 2009

Its Muscle Car Glory Faded, Pontiac Shrivels Up - NYTimes.com

Its Muscle Car Glory Faded, Pontiac Shrivels Up - NYTimes.com: "on Tuesday, when General Motors asked the federal government for more bailout money, it also announced a reorganization plan that included demoting Pontiac to a “focused niche brand,” signaling that its lineup of vehicles would shrink and that it would no longer be a separate division.

To industry analysts and Pontiac’s longtime fans, the downgrade provides a case study of the product missteps that helped put G.M. in its precarious state, and a reminder of the dangers in straying from a successful formula."

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