Friday, February 27, 2009

Do TV Commercials Make You Happier? - TIME

Do TV Commercials Make You Happier? - TIME: "According to a surprising study to be published in the Journal of Consumer Research, commercial interruptions often enhance enjoyment of television, at least for younger viewers. How could that possibly be true? How can brain-shearing jingles, annoying announcers and awful acting possibly make you happier? According to the researchers, it all boils down to a behavioral trait called adaptation. Adaptation predicts that even positive experiences become less enjoyable over time. Prior studies have shown that the longer people live in an enjoyable place, consume their favorite ice cream or listen to their favorite song, the more the intensity of their happiness declines. One study concluded that even after people win the lottery, their happiness returns to prior levels a few months after cashing in the ticket."


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