Prophet Sharing: The Good Book Is the Best Seller - WSJ.com

Prophet Sharing: The Good Book Is the Best Seller - WSJ.com: "It's an astonishing fact that year after year, the Bible is the best-selling book in America -- even though 90% of households already have at least one copy. The text doesn't vary, except in translation. The tremendous sales volume, an estimated 25 million copies sold each year, is largely driven by innovations in design, color, style and the ultimate niche marketing."