The Classic Rock Magazine Is Switching to a Smaller, Rack-Friendly Size - NYTimes.com

The Classic Rock Magazine Is Switching to a Smaller, Rack-Friendly Size - NYTimes.com: "Some packages like the curvaceous old Coke bottle become so iconic that they are recognizable at 30 paces. So it is with Rolling Stone, whose large format has stood out on magazine racks for more than three decades. It won’t for much longer, however. With the Oct. 30 issue, which will go on sale Oct. 17, Rolling Stone, published by Wenner Media, will adopt the standard size used by all but a few magazines."