News Flash From the Cover of Esquire - Paper Magazines Can Be High Tech, Too - NYTimes.com

News Flash From the Cover of Esquire - Paper Magazines Can Be High Tech, Too - NYTimes.com: "On the third floor of the Museum of Modern Art in Midtown Manhattan rests a tribute to Esquire’s glory years — a collection of 92 covers from the 1960s and early 1970s that have become, in the museum’s words, “essential to the iconography of American culture.”

That illustrious history hangs over the magazine’s effort to celebrate its 75th year. Its attempt to add to the annals of museum-worthy covers includes a nod to the digital age: an electronic cover, using admittedly rudimentary technology, that will flash “the 21st Century Begins Now,” when it appears on newsstands in September."