Entertainment execs hit Comic-Con to build buzz - USATODAY.com

Entertainment execs hit Comic-Con to build buzz - USATODAY.com: "re's a new team of superheroes in entertainment. But it isn't made up of fantastical creatures that defy the laws of physics.

Due to changes in the national mood, and savvy company strategies, publishers of comic books and graphic novels — led in the USA by Marvel Entertainment (MVL), Time Warner's DC Comics (TWX) and Dark Horse — have been transformed from mild-mannered niche businesses into muscular media forces."