A Bond Book From Bentley - NYTimes.com

High Beams - A Bond Book From Bentley - NYTimes.com: "PRODUCT placements happen in books as well as films. James Bond, the franchise that embraced product placement, uses both. And while most people associate Bond primarily with the Aston Martins he drove in the movies, in the books Bond is most associated with Bentley. He has also, less memorably, driven a Saab and a Jaguar in the books commissioned after the death of Ian Fleming.

Now, in a Bond marketing effort tied to what would have been Fleming’s 100th birthday, Bentley has produced an edition of the latest novel, “Devil May Care,” by the novelist Sebastian Faulks. In an edition limited to 300, the Bond book was available in the United States at doubleday.com/jamesbond and priced at $1,500."

I'm in the middle of reading this book and enjoying it.