Tuesday, March 04, 2008

Reading Steve Jobs - New York Times Bits Blog

Reading Steve Jobs - Bits - Technology - New York Times Blog: "At Macworld Mr. Jobs told me he was skeptical about the Amazon Kindle book reader because most Americans don’t read. That touched off a firestorm of criticism and speculation. My favorite bit of analysis was that this must mean he is readying his own book reader. A familiar Jobsian strategy is to denigrate an entire category — he did this with cellphones, for example — before reinventing it with Apple panache.

So if he were going to reinvent reading, how would Mr. Jobs do it?

Let’s put together the pieces of the puzzle..."


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