Saturday, March 01, 2008

'Political Brain' author says Obama struck emotional chord |

'Political Brain' author says Obama struck emotional chord | "Tuesday is shaping up to be a potentially decisive day for the Democratic race for the White House. If Sen. Hillary Clinton isn't able to win in the closely contested Ohio or Texas primaries, her bid for the presidency may be over. This reflects a tremendous change of voter opinion from a month ago, when she boasted of 20-point leads in both states.

How did the race come to this turn? Drew Westen, professor of psychology and psychiatry at Emory University and the head of a political and corporate consulting firm, Westen Strategies, has some ideas.

Westen is the author of 'The Political Brain: The Role of Emotion in Deciding the Fate of the Nation' (PublicAffairs) —- a look at how politicians succeed or fail in capturing the hearts and minds —- but especially the hearts —- of voters..."


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