Tuesday, November 27, 2007

Discovery Times Channel Gets New Name - TVWeek - News

Discovery Times Channel Gets New Name - TVWeek - News: "Discovery Communications said it plans to rename it Discovery Times Channel as Investigation Discovery starting Jan. 27. Discovery Times was launched as a joint venture with the New York Times Co. in 2003. The joint venture was ended by the Times last year. “The new name, Investigation Discovery, correlates directly to the programs that have earned such tremendous viewership gains this year, while keeping the essence of the channel’s DNA in providing in-depth content focused on issues facing our world today,” said John Ford, president and general manager of Investigation Discovery. “The new branding for the network aims to engage our loyal audience with compelling content that only Discovery can provide with credibility, intrigue and exceptional story-telling.”"


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