AppleInsider | Apple looking to halve cost of iTunes TV downloads - report

AppleInsider | Apple looking to halve cost of iTunes TV downloads - report: "In an aggressive bid to push more digital video sales, Apple Inc. is reportedly talking to television networks about cutting the price of TV show downloads through iTunes in half.

Citing three people familiar with the proposal, Variety claims that Apple has told networks and studios that it would like to slash the cost of most TV episodes sold via iTunes from the current $1.99 to just $0.99 -- the same price it charges for most music singles. Apple reportedly believes the move will spur a more than a twofold increase in sales of the digital television downloads, which would effectively offset the impact of the price reduction through higher volumes. "