The Hubbub Over Hulu

The Hubbub Over Hulu: "In March, News Corp. (NWS) and NBC Universal (GE) made an announcement akin to an end-of-season cliffhanger. The media titans were teaming up to bring the best of prime-time TV and other high-quality programming to a new Web site they would develop together. The site didn't have a name. The shows it would feature were not yet known. The launch date was to be determined. But, if all went according to plan, executives promised the site would change the online video landscape. Just stay tuned, they said.

Five months later, the companies are finally revealing key details about the joint venture: The site's name is Hulu. And on Aug. 29, the Hulu team began accepting requests for inclusion in an invitation-only test, scheduled to begin in October with a few hundred people. 'Our hope is that Hulu will embody our (admittedly ambitious) never-ending mission, which is to help you find and enjoy the world's premier content when, where, and how you want it,' Hulu CEO Jason Kilar said in a statement."