Tuesday, July 24, 2007

Radio Plan: A Price Shift for Satellite - New York Times

Radio Plan: A Price Shift for Satellite - New York Times: "Hoping to persuade skeptical regulators to approve their proposed merger, the nation’s two satellite radio companies announced detailed plans Monday to give consumers the ability to choose the programs that make up their subscription package.

The companies, Sirius Satellite Radio and XM Satellite Radio, said they would offer two “�la carte” pricing plans. One would enable consumers to purchase the best of the premium services now offered by each company — like professional football, baseball and basketball — for a monthly fee of $14.99. For $6.99 a month, the other would enable listeners to choose 50 of the nonpremium channels, with each additional channel costing 25 cents. To subscribe to the “�la carte” plans, consumers would have to buy new radios."


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