Thursday, March 01, 2007

AJC: Satellite radio--is anybody listening?

Daily Briefing | "Satellite suffers in radio ratings: The first Arbitron survey for satellite radio shows its customers spend much more time listening to the radio than nonsubscribers —- but also indicates those customers spend more time tuned into terrestrial radio than their pay services. In total, about 3.4 percent of radio listening time was spent on satellite stations, with Arbitron reporting Wednesday in its fall survey that listeners cited 297 different channels from Sirius Satellite Radio Inc. and XM Satellite Radio Holdings Inc. The average satellite radio station attracted listeners for 0.009 percent of the 15-minute measuring blocks, a figure that would not be high enough to make Arbitron's minimum reporting standards for terrestrial radio, the company said. 'Satellite radio is growing,' said Chance Patterson, spokesman for XM. 'However, we still represent a small portion of the overall radio and audio entertainment marketplace.'"


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